Thursday, 20 November 2008

Brief 5 - The iPhone ringtone!

"Propose, design and make either an animated ringtone or a clock for the Apple iPhone"

I'm planning on making a ringtone template with clock-like qualities...
"Think about the caller, the receiver, sound and image, synesthesia, modularity, loops and customisation Conduct thorough secondary research to uncover previous art/design/sound projects to inspire you."

I had several ideas for the ringtone, including having pictures of people ringing various types of bells, the joke being that when the phone rings, the person rattles around the bell, instead of the other way around. But I realized then that someone had previously done "people ringing" so I scrapped that idea.

So now I'm thinking of creating little scenes with sprites that are associated with individual callers. My current idea is to present a dark urban back-alley sort of space, and instead of a ring, there will be loud noises that are associated with what you might hear late at night in a back alley: meowing cat, crying baby, car alarm, trash can lid falling, tv channels changing. Each noise is assigned a caller in your phone book. In addition, I am considering introducing qualities that indicate time passing, such as the changing of the sky's color, though I am still undecided.

For now, I am thinking only of this alleyway scene, but I imagine continuing with other sorts of urban scenes: a diner, a basketball court, etc.

For now, here is a moodboard that I put together, to show various inspirations for the dark city scene:


In addition, I made a "mood sketch" to show the basic composition and textural quality I am thinking of:


Accompanying each noise would be a small animation, plus the appearance of the person's name in an appropriate typeface (in this case, I thought of each letter being different, like a ransom note)

No comments: